6 brands that are bridging the india and pakistan border
6 brands that are bridging the india and pakistan border
6 BRANDS THAT ARE BRIDGING THE INDIA AND PAKISTAN BORDER
“At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom.”
When people were rejoicing the speech by Jawaharlal Nehru, there were many people crossing India and the newly formed Pakistan border.
People were not the only ones who crossed the border. Many businesses and factories did too.
The majority of brands left Pakistan in 1947 to shift their business to India. But this did not stop them from selling their products and connecting people on both sides of the borders.
In this blog we will explore some remarkable companies that not only survived the partition but continue to thrive on both sides, becoming symbols of unity and resilience.
5 Brands That Travelled Across Borders –
- Hamdard – Founded by Hakeem Hafiz Abdul Majeed in 1906 in Delhi, India. This is a renowned herbal and Unani medicine company that originated in India and has a significant presence in Pakistan as well. The brand is known for its quality herbal products. Rooh Afza is a household name in both countries across borders. Apart from it,
the brand has a wide variety of products like herbal medicines, skincare products, dietary supplements, etc.
Hamdard Pakistan’s flagship product, Safi, a blood purifier, gained immense popularity and remains a trusted herbal remedy in both countries.
In India, products like Cinkara, a herbal tonic, and Sualin for respiratory health are a hit.
Cinkara by Hamdard.
- Parle – Mohanlal Dayal Chauhan, founder of Parle, established the brand in 1929 in British India. As a producer of affordable biscuits, the company soon became a household name. The love for Parle-G, Parle biscuits, transcends borders. The sight of the Parle-G packet often evokes nostalgia and takes us down the memories lane to our childhood days. This ability of the brand to connect to people is the main reason behind its popularity in both nations.
- Dabur – Dabur was founded in 1884 by Dr. S. K. Burman in Calcutta, British India. It gained recognition for its product, Chyawanprash, a traditional Ayurvedic health supplement.
The company has a wide range of products, including hair oils, toothpaste, and skincare products.
Even after partition, Dabur’s commitment to quality and Ayurvedic- ingredients products has helped it retain its popularity.
- Kisan – The journey of Kisan started with the establishment of the Thapar Group by Lala Karam Chand Thapar. The brand quickly shot to fame after the introduction of its first product, Kisan Jam in 1935.
Amid chaos during partition, the brand managed to retain a strong presence on both sides of the border. Kisan is a reminder that certain brands have the power to transcend political boundaries and foster a sense of unity.
- Britannia – Britannia Industries, popularly called Brittania, was established in 1892 in Kolkata by a group of British Businessmen. Even after partition, the brand has successfully retained its identity in both countries. Britannia continuously diversified its products to meet the changing preferences of its consumer. Britannia’s presence in India and Pakistan symbolized its ability to adapt to different markets while upholding its core values.
- Knorr– The company was started in Germany in 1838 by Carl Heinrich Knorr. The brand initially focused on producing dried soups. In the 1990s when Knorr entered India, it introduced a broad range of flavors catering to the vibrant tastebuds of the Indian sub-continent.
Knorr’s presence in India and Pakistan showcases the brand’s adaptability and understanding of local cultures. By incorporating traditional flavors and recipes into their products, Knorr has created a sense of familiarity and comfort for consumers in both countries.
CONCLUSION –
The partition of 1947 saw most brands relocating, yet the spirit of unity endured. These brands are examples of how good business strategy and quality products can defy geopolitical boundaries. Products like Parle-G, Rooh Afza, and Chyawanprash are more than commodities – they bind people together, defying divisions.